# identity.md

## Organization Overview
- **Company Name:** Tails Up, Pup
- **Mission:** To enrich the relationship between dog moms and their beloved pups with handmade dog bandanas and custom embroidered accessories.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in Marietta, GA. Date forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Fostering a culture of love, passion, and creativity, dedicated to strengthening the bond between dog moms and their pups through unique, handmade products.
- **Team/About/Leadership/People links:** https://tailsuppup.com/pages/about

## Operations & Structure
- **Business Model and Operational Approach:** Tails Up, Pup operates as a direct-to-consumer e-commerce business specializing in unique handmade dog bandanas and matching women's clothing and dog accessories.
- **Location(s) and Geographic Presence:** Based in Marietta, GA, with an online presence serving a broad customer base.
- **Key Partnerships and Affiliations:** Details forthcoming.